A Discourse Analytic Study of #FixTheCountry on Ghanaian Twitter

This article analyzes tweets produced during the “fix country” campaign on Ghanaian Twitter. It illustrates how affordances of social media can empower campaigners and linguistic choices, even digital platforms, be conditioned by sociocultural context, spatiotemporal factors, local politics. The findings reveal three main discursive strategies utilized in to construct protest as a discourse contestation intended resist inequalities promote shared vision: (1) depicting government irresponsible, (2) portraying people victims, (3) issuing clarion call action. These were framed with various resources, they enabled protesters recruit support for their objectives, mobilize masses action, lay foundation an offline demonstration. holds implications burgeoning scholarship framing processes online movements.